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Cheryl Pappas

Co-Founder &CEO

About Us

Cheryl has over 20 years of experience in the market research field. Cheryl most recently held the position of Vice President at Bernett, a premier market research firm in Boston. In this role, she personally managed many client relationships as well as the call center component of the business, giving her unique insights into assuring successful customer engagements. Prior to that Cheryl held a variety of roles with Opinion Dynamics including Senior Field Research Manager and Call Center Manager. In her Senior Field Research Manager role Cheryl created data tables using analytic software and supervised the quality of all data. 


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Abby Moore

Co-Founder &CEO

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Abby has over 10 years of experience in the market research field. Abby most recently held the position of Senior Research Manager at Bernett where she led the programming department, managed fielding of surveys and supervised back-end operations to provide clients with quality data and deliverables. Prior to that she spent 7 years as a Survey Research Manager and Fielding Coordinator at Opinion Dynamics where Abby programmed in multiple software platforms and worked in SPSS tabulating data.


Moving on from Bernett using their combined knowledge and experience of over 30 years, Abby Moore and Cheryl Pappas have started a new market research company called Insights 4 Tomorrow. In 2020 Insights 4 Tomorrow became certified as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC), the nation’s largest third-party certifier of businesses owned and operated by women. We also became certified as a Woman Owned Small Business (WOSB) by the U.S. Small Business Administration. We recognize the commitment to supplier diversity that is embraced by corporations and government agencies today and we can add diversity to your supply chain.

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